Growing SMB Market John Drake & Associates serves mid-sized organizations across the Chicago area, indicating an opportunity to expand digital security, cloud, and managed IT services tailored to growing SME needs, especially as local businesses seek scalable technology support.

Flexible Service Offerings Their capabilities include private cloud hosting, virtual tech support, and temporary IT staffing, presenting opportunities to cross-sell and upsell comprehensive managed services that enhance operational efficiency and security for clients.

Strong Local Presence With a focus on accessible, next-door service, there’s potential to deepen relationships through personalized support and targeted marketing campaigns aimed at strengthening customer loyalty and attracting nearby businesses in need of reliable IT support.

Technology Adoption Utilizing a modern tech stack with tools like Google Tag Manager and WPForms, the company is positioned to leverage digital marketing and automation strategies further, opening doors for lead generation, client onboarding, and service customization opportunities.

Growth Potential Operating within a market where competitors like Deloitte and Accenture have significantly larger scale, John Drake & Associates can capitalize on its flexible, family-oriented approach to differentiate itself with personalized services and niche expertise in local mid-market firms.