Industry Leadership John I. Haas, Inc. stands as North America's leading hops supplier and a key part of the global BarthHaas Group, offering extensive product range and supply assurance that can be leveraged to meet the needs of craft breweries, large beverage companies, and innovative startups in brewing and distilling.

Innovation & Product Expansion The company's recent launches of innovative products like Kettle Redi and proprietary hop varieties such as Talus highlight their focus on product development, providing opportunities to upsell new hop strains and brewing solutions to clients seeking unique flavors and brewing efficiencies.

Sustainability Commitments Winning the Top of the Trellis Sustainability Award underscores Haas's dedication to sustainable hop production, making it a compelling partner for environmentally conscious brands seeking suppliers with proven sustainability credentials.

Strategic Partnerships Recent collaborations with organizations like Lineage and The MJF demonstrate Haas's proactive approach to logistics, social responsibility, and diversity initiatives—these efforts can be emphasized to attract clients interested in sustainable supply chains and socially responsible sourcing.

Market Engagement Consistent participation in industry events such as the American Hop Convention and recognition awards indicate Haas's active engagement in the brewing community, opening doors for outreach within the craft beer and beverage segment seeking reliable, innovative ingredient suppliers.