Strong Industry Leadership As North America’s leading hops supplier and part of the global BarthHaas Group, John I. Haas offers extensive product availability and supply assurance, making it a reliable partner for breweries seeking consistent quality and volume of hop ingredients.

Innovation and Product Development The company's recent launch of Kettle Redi and proprietary hop varieties like Talus demonstrates a focus on product innovation, presenting opportunities to collaborate on new craft beer styles or limited-edition brews that leverage unique hop profiles.

Sustainability Commitment Winning the Top of the Trellis Sustainability Award highlights Haas’s dedication to environmentally responsible practices, which can appeal to breweries prioritizing sustainable sourcing and green certifications in their supply chain.

Strategic Partnerships Recent collaborations with organizations like Lineage and The MJF Foundation indicate a strategic approach to logistics and social responsibility, opening avenues for joint initiatives, co-branded campaigns, or targeted sustainability marketing efforts.

Market Expansion & Recognition Participation in industry awards and events such as the American Hop Convention reflects active engagement in the market, providing opportunities to introduce new products, secure early adoption, and build relationships with craft breweries looking for innovative ingredient options.