Industry Leader Position Haas as North America’s leading hops supplier with global reach through the BarthHaas Group to drive strategic partnerships with craft brewers and large beverage brands seeking reliable hop supply and technical collaboration.

Sustainability Awards Highlight recent Top of the Trellis Sustainability Award and ongoing sustainability initiatives to engage environmentally conscious brewers and retailers, offering joint sustainability marketing and supply chain storytelling opportunities.

Strategic Partnerships Leverage announced collaborations (Tröegs, Lineage 3PL, MJF Foundation) to propose co-branded programs, exclusive hop blends, logistics optimization pilots, and educational grants to attract new brewers and distribution partners.

Growth & Events Capitalize on active conference participation (Craft Brewers Conference) and award signals to secure meeting slots, showcase new hop varieties, and upsell premium hop products and technical services to attendees and attendees’ networks.

Financial Scale With mid-market revenue and global supply capabilities, target mid-sized craft brands and regional distributors with volume-based pricing and supply assurance contracts, offering scalable partnerships aligned to Haas’s $50–$100M revenue footprint.