Color Program Leverage Johnsonite's Color of the Year program launched this year to drive design-led flooring projects, offering seven new colorways to energize specs from architects and facility managers. Use the palette to differentiate proposals and cross-sell within Tarkett's ecosystem to expand footprint across corporate, healthcare, and education facilities.

Integrated Flooring Promote the integrated flooring platform as a single source solution that merges design, life safety, sustainability and performance to simplify procurement on complex projects, enabling upsell into larger bids with bundled services.

Ecosystem Advantage Leverage Johnsonite's position within the Tarkett Group to access broader enterprise accounts and cross sell complementary products and services, accelerating deal sizes for mid market to larger facilities programs.

Safety and Compliance Target industries with strict safety and regulatory demands such as healthcare, education and manufacturing by highlighting life safety integration with design, creating value through risk reduction and compliance ready flooring solutions.

Digital Collaboration Offer BIM ready specifications and digital design collaboration to meet specifiers' fast paced timelines, leveraging Johnsonite's tech stack and data driven marketing to win competitive bids and shorten sales cycles.