Custom Fabric Value Opportunity to upsell custom fabric development leveraging Johnston's capabilities in colors, design, construction, and finishing to create tailored textiles for specific industries such as hospitality, healthcare, education, and worship.

Technical Finishing Leverage Johnston's extensive finishing and coating options to address client requirements for fire resistance, antimicrobial properties, durability, and performance features across high-partner demand sectors.

Small-Lot Agility Target niche projects and pilot programs by highlighting Johnston's ability to handle small-lot production orders, enabling rapid prototyping and limited runs for testing new fabrics with potential large contract opportunities.

Capacity & Range Position Johnston as a reliable supplier for wide fabrics and large-capacity processing from 42” to 130”, appealing to clients with wide-format needs and ongoing production requirements.

Strategic Partnerships Explore collaborations with mid to large textile players in the quoted peer set by aligning on joint development, co-financing projects, or exclusive sourcing arrangements to expand reach and revenue.