Established Vintage Niche Jollys Jewellers specializes in antique and vintage jewelry, appealing to customers seeking unique, timeless pieces. There is an opportunity to expand marketing strategies to attract vintage jewelry collectors and enthusiasts, leveraging their reputation for individual and rare items.

Online Presence Expansion The company has invested in enhancing its e-commerce platform and partnered with digital marketing providers like SF Media. This creates potential to target online customers more effectively and offer personalized digital marketing campaigns to boost online sales and awareness.

Flexible Payment Options Jollys Jewellers’ recent partnership with Splitit enables customers to split payments over multiple months. This flexible financing approach can be promoted to attract high-value buyers and increase transaction sizes, particularly among customers looking for luxury jewelry purchases.

Local Market Focus With five stores across the East Midlands, Jollys Jewellers has a strong regional presence. There’s a sales opportunity in cultivating local customer loyalty through targeted regional advertising, exclusive in-store events, and personalized customer experiences to drive repeat business.

Customer Trading Service Offering a commission sales service for customers to sell unwanted jewelry online and in-store is an attractive revenue-driven approach. Developing a dedicated platform or marketing this service more aggressively could open up new revenue streams and attract a broader customer base seeking quick cash for jewelry.