Strategic collaborations Leverage recent exclusive collaborations with Payntr Golf to position joint product launches as limited-edition, high-end bundles. Target retailers and distributors in golf specialty channels to amplify cross-brand appeal and drive urgency through scarcity.

Heritage and innovation Capitalize on the blend of vintage design and modern performance in the Trouper Heritage 2026 model to upsell to walkers and conscious shoppers. Highlight vegan leather and ergonomic features in outreach to eco-minded departments and golf specialty stores.

Integrated digital toolkit Utilize the Shopify and Klaviyo/Mautic stack to run targeted campaigns for new bag lines and limited drops. Run email and SMS flows focused on product drops, sustainability features, and heritage storytelling to drive direct-to-consumer sales.

Luxury accessories upsell Explore cross-sell opportunities with branded accessories and footwear partnerships aligned with Payntr collaborations. Propose bundled offers to retail partners including shoes, bags, and apparel to increase average order value.

Expansion through lifestyle Position Jones as a lifestyle golf brand by aligning with sunglasses and outdoor gear partners (e.g., Kinney sunglasses collaboration) to create co-branded experiences and multi-category promotions that expand market reach beyond bags.