Audience Dominance The Jonesboro Radio Group commands the largest radio listening audience in the Jonesboro market across multiple formats targeting 18-54, 18-34, 45-64 and 35-64 cohorts, presenting a broad advertising reach for multi-market campaigns and cross-platform sponsorships.

New Talent Recent leadership addition with a new Program Director for 104.9 The Fox (KDXY) signals a potential for refreshed on-air branding and sponsorship opportunities, ideal for repositioning campaigns, branded segments, and trial marketing initiatives.

Community Engagement Active participation in community initiatives like the Fill the Food Bank event demonstrates strong local goodwill and opportunities for cause-related marketing partnerships, on-air promotions, and co-branded fundraising campaigns.

Expansion & Tech Operates six FM towers with a modern tech stack (AWS, Oracle Cloud, Cloudflare, WordPress, Tailwind) that supports scalable digital campaigns, programmatic buys, podcasting, and cross-platform advertising integration for advertisers.

Ownership & Scale Owned by Saga Communications, a public company, which may offer bundled media solutions across markets and access to additional inventory, analytics, and negotiable deal structures for national or regional advertisers seeking scale.