Small firm, high potential Joostens Roofing is a small construction firm with 2-10 employees and annual revenue under $1M, suggesting room for scalable service partnerships such as SMB-focused marketing, scaled procurement platforms, and software tools that deliver quick ROI for lean teams.

Local market focus Located in Bellingham, Washington, the company operates within a regional market. This presents an opportunity to tailor localized offerings—such as local SEO enhancements, region-specific insurance and permitting solutions, or local supplier integrations.

Digital footprint Tech usage includes Google Analytics, Google Workspace, and other web tools, indicating openness to digital solutions that improve project management, invoicing, client communication, and data-driven marketing without a large IT footprint.

Partner-ready scale Given the disparity with larger peers in the industry, there is potential to offer scalable, enterprise-grade but SMB-friendly products and services (CRM, project management, field reporting) that can grow alongside the company as it expands.

Competitive landscape Operating in the roofing/construction space with notable peers earning substantial revenue highlights a market demand for reliable, cost-efficient recurring services (maintenance contracts, warranty programs, supplier financing) that can be pitched as differentiated value.