Unique Market Position Joriki operates in the high-end yoga apparel niche with a focus on ethically inspired and artisan-driven designs, appealing to socially conscious consumers seeking premium and meaningful products.

Strong Social Impact The company's commitment to giving back by donating a portion of proceeds to humanitarian organizations supporting women and children creates a compelling value proposition that resonates with ethically minded buyers and organizations.

Digital Engagement Tools Utilization of platforms like Shopify, Google Analytics, Hotjar, and Fullstory indicates a strong online presence and a data-driven approach to user experience optimization, offering opportunities for upselling and targeted marketing.

Growing Revenue Potential With an estimated revenue between $1 million and $10 million and a small team, Joriki presents a scalable business model that can benefit from strategic expansion, product diversification, and enhanced market outreach.

Niche Customer Base Targeting consumers interested in ethical fashion, spirituality, and wellness markets aligns with potential partnerships and collaborations with wellness brands, non-profits, and artisan communities to expand brand reach.