Insights

Smart Kitchen Growth Joyoung aims to upgrade to an intelligent, smokeless, open Chinese kitchen using modern technology, presenting opportunities to offer smart appliances, IoT integrations, and AI-powered cooking assistants to align with their strategic kitchen modernization.

Global Expansion With products already exported to 20+ countries and regions, there is potential to expand regional distribution partnerships, localized marketing campaigns, and after-sales support services to accelerate international growth.

Healthful Brand Positioning Joyoung emphasizes health-oriented cooking and dietary solutions through its multiple product lines and the Sunlight/阳光豆坊 initiative, suggesting opportunities to cross-sell health-focused accessories, specialty ingredients, and nutrition-focused content partnerships.

Youthful Workforce A young, highly educated workforce signals agility and a strong product development pipeline; sales can leverage this for rapid go-to-market strategies, influencer collaborations, and quick-cycle product launches in new categories.

Mid‑Market Scale Revenue in the high hundreds of millions with a large product portfolio provides cross-sell upsell opportunities across appliances, including new models (rice cookers, soy milk machines, dishwashers) and accessories, targeting retailers and D2C channels with bundled solutions.

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Joyoung Tech Stack

Joyoung uses 8 technology products and services including Baidu Analytics, Tencent, Shopify, and more. Explore Joyoung's tech stack below.

  • Baidu Analytics
    Analytics
  • Tencent
    Content Delivery Network
  • E-commerce
  • Element UI
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Search Console
    Web Analytics
  • Nginx
    Web Servers

Joyoung's Email Address Formats

Joyoung uses at least 4 email formats:
Joyoung Email FormatsExamplePercentage
First_Last@joyoung.comJohn_Doe@joyoung.com
75%
LastFir@joyoung.comDoeJoh@joyoung.com
13%
Last_First@joyoung.comDoe_John@joyoung.com
6%
First.Last@joyoung.comJohn.Doe@joyoung.com
6%

Frequently Asked Questions

What is Joyoung's stock symbol?

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Joyoung is a publicly traded company; the company's stock symbol is 002242.SZ.

What is Joyoung's official website and social media links?

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Joyoung's official website is joyoung.com and has social profiles on LinkedIn.

How much revenue does Joyoung generate?

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As of August 2026, Joyoung's annual revenue is estimated to be $250M - $500M.

What is Joyoung's SIC code and NAICS code?

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Joyoung's SIC code is 7299 - Miscellaneous Personal Services, Not Elsewhere Classified and NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Joyoung have currently?

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As of August 2026, Joyoung has approximately 873 employees across 4 continents, including Asia, Africa and Europe. Key team members include Chief Financial Officer: K. K., Vice President Of Product: V. H. and Head Of Market Research: J. Y. Explore Joyoung's employee directory with LeadIQ.

What industry does Joyoung belong to?

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Joyoung operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Joyoung use?

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Joyoung's tech stack includes Baidu Analytics, Tencent, Shopify, Element UI, jQuery, PHP, Google Search Console and Nginx.

What is Joyoung's email format?

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Joyoung's email format typically follows the pattern of First_Last@joyoung.com. Find more Joyoung email formats with LeadIQ.

When was Joyoung founded?

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Joyoung was founded in 1994.
Joyoung logo

Joyoung

Appliances, Electrical, and Electronics ManufacturingChina501-1000 Employees

Joyoung is a Chinese manufacturer of home appliances that emphasizes convenient, health-conscious kitchen solutions. Its lineup covers a wide range of cooking devices, including soy milk makers, rice appliances, blenders, and other kitchen machines, with hundreds of models across several series. The company serves both domestic households and international customers, with distribution across more than 20 countries and regions, such as Japan, the United States, Singapore, Indonesia, and Thailand.

Joyoung traces its origins to 1994, when its first soy milk machine was introduced, and it operates multiple production and R&D facilities in Jinan, Hangzhou, and Suzhou. It is a mid-sized enterprise based in China and completed a listing on the Shenzhen Stock Exchange in 2008. A notable product expansion in 2020 included the S160 steam rice cooker with a glass liner and the K150 disposable broken-wall soybean milk machine, illustrating ongoing innovation.

Section iconCompany Overview

SIC Code
7299 - Miscellaneous Personal Services, Not Elsewhere Classified
Stock Symbol
002242.SZ
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1994
Employees
501-1000

Section iconFunding & Financials

  • $250M - $500M

    Joyoung's revenue is estimated to be in the range of $250M - $500M

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