JOYRIDE Employee Directory

Food and Beverage RetailTexas, United States201-500 Employees

JOYRIDE is a mid-sized, family-owned candy company based in Austin, Texas, operating within the food and beverage retail sector. It traces its roots to Project 7 and focuses on redefining low-sugar and no-sugar confections by using straightforward, honest ingredients. The company emphasizes plant-based formulations and aims to offer products at a fair price, avoiding conventional diet sweeteners. Its approach targets consumers who want healthier candy options without compromising flavor or quality.

In 2026, JOYRIDE expanded its lineup with three new candy innovations and released summer limited-time offerings exclusive to Target. Positioned within the broader candy and confectionery space, the brand serves retail shoppers seeking plant-based, lower-sugar choices that maintain taste. Based in Austin, the company operates as a family-owned, mid-sized player in the U.S. market.

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