Midmarket potential Target small to mid-sized businesses in Columbus and surrounding regions that rely on outsourced marketing and printing services, offering bundled packages for branding, print collateral, and marketing campaigns to expand JPS Print's local client base.

Digital marketing tie-ins Leverage JPS Print’s role as a marketing solutions provider by offering integrated digital services such as print-to-digital campaigns, QR-enabled print materials, and cross-channel marketing bundles to attract customers seeking end-to-end solutions.

Growth-ready clients Prioritize outreach to entrepreneurs and SMBs without full-time in-house marketing teams, pitching affordable, scalable printing and marketing services that grow with their business needs and timelines.

Service level expansion Upsell value-added finishing, rapid turnaround, and enhanced customization options to differentiate from low-cost peers, emphasizing JPS’s commitment to timely delivery and high-quality results.

Strategic partnerships Develop partnerships with local business associations, co-working spaces, and marketing agencies to generate referral opportunities and joint service offerings, expanding market reach beyond direct outreach.