Small firm footprint Target Judy Whisnant Attorney as a boutique law practice with potential for high-touch, personalized services. Upsell compliance, branding, and SEO optimization packages to improve online presence given current tech stack usage.

Digital marketing needs Leverage their existing use of Yoast SEO, Google Analytics, and web technologies to propose advanced SEO, content strategy, and analytics reporting to attract more local clients in Durham and NC.

Tech modernization Offer modernization services around HTTP/3 performance, secure hosting, and streamlined case management integrations to enhance website speed, security, and client intake efficiency.

Revenue growth With revenue under $1M and small team size, present affordable, scalable marketing and lead generation services, including local PPC, referral partnerships, and reputation management to drive client acquisition.

Competitive positioning Benchmark against similar firms with larger teams and higher revenues; propose differentiators such as niche practice areas, client testimonials, and thought leadership content to attract higher-value cases.