Healthy FAST-C Target expansion into corporate and campus cafeterias by highlighting Jugo Juice’s health-focused menu as a high-demand alternative to typical fast-food options, leveraging MTY Food Group association for negotiated B2B partnerships.

Menu Innovation Leverage past menu expansions such as new sandwiches, wraps, energy category items, and Meet Your Matcha to pitch limited time offers or co-branded promotions with retailers, fitness centers, and wellness brands to drive foot traffic.

Tech Enablement Utilize iCIMS and AWS-backed systems to streamline B2B partnerships, franchise onboarding, and digital marketing campaigns, enabling scalable outreach to potential distributors, corporate accounts, and multi-unit operators.

Mid Market Focus Position Jugo Juice as a mid-market player with solid revenue and a scalable model, targeting opportunities with comparable chains and regional operators in the healthy beverages and grab-and-go segments to expand store density.

Sustainability Angle Emphasize quality, fresh ingredients and active living messaging to align with sustainability and wellness initiatives in potential client programs, including gyms, wellness workplaces, and eco-conscious institutions.