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Food and Beverage ServicesCalifornia, United States201-500 Employees

Juice It Up! is a California-based company in the Food and Beverage Services industry, located in Newport Beach at 24 Corporate Plaza Suite 100, and employing 201-500 people. The company operates in the smoothie, juice, and bowl category, offering Açaí Bowls, handcrafted smoothies, and raw juices, with operations dating back to 1995. It centers on quality ingredients, bold flavors, and an upbeat guest experience, and pursues menu innovation through limited-time offerings and expanding food options. Juice It Up! operates a franchising model backed by decades of experience and operational support, with SJB, LLC serving as the brand’s management services company; franchise information is available at juiceitupfranchise.com. Recent activity includes openings in Bakersfield, California (2025); Katy and Houston, Texas (2026); and Herriman, Utah (June 2026), as well as a 2026 partnership with Chobani to introduce Greek yogurt protein smoothies and a Paçoca Açaí Bowl, along with a multi-unit development deal in Texas. The company maintains a digital presence at juiceitup.com and related franchise sites.

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