Expanding Retail Presence JuiceBrothers operates four retail stores in Amsterdam and distributes through organic supermarket chains like Ekoplaza, indicating strong retail distribution channels. This warrants exploring additional partnerships with organic and health-focused retail outlets or expanding into new geographic markets to increase product availability and sales opportunities.

Strong B2B Potential With a dedicated B2B division serving cafés, restaurants, hotels, and health brands from their Amsterdam-based production facility, there is potential to grow B2B sales by offering tailored private label products, bulk purchasing options, and cooperative marketing initiatives to target larger hospitality and retail chains.

Sustainability Differentiator Recognition for recycled and recyclable packaging, as evidenced by their finalist position in the Australasian Packaging Innovation and Design Awards, positions JuiceBrothers as a preferred partner for environmentally conscious businesses. This opens opportunities for partnerships with brands seeking sustainable packaging solutions or co-branded eco-friendly product lines.

Co-Branded Collaborations Recent partnership with Cosmopolitan Magazine to launch the seasonal Cosmopolitan Juice showcases the company's ability to engage in innovative collaborations. This strategy can be expanded to co-brand products with wellness influencers, lifestyle brands, or media outlets to reach a broader health-conscious consumer base.

Digital Engagement & Marketing JuiceBrothers utilizes digital marketing tools and platforms including TikTok and Google Tag Manager, indicating a focus on online engagement. Enhancing digital marketing efforts and developing targeted campaigns could drive direct-to-consumer sales and increase brand awareness among health-conscious demographics.