Strong Customer Loyalty JumpForward maintains a 99% renewal rate since 2009, indicating high customer satisfaction and retention within collegiate athletic departments, presenting opportunities to expand within existing client networks.

Expanding Market Reach Used by over 200 collegiate athletic departments across various roles such as Athletic Directors, Coaches, and Compliance staffs, the company has a broad market presence that could be further expanded to include more institutions or allied sports organizations.

Acquisition by Active Network Since being acquired by Active Network in 2016, JumpForward benefits from increased resources and market access, making it a strategic point for upselling integrated solutions or complementary services in sports management technology.

Technology Utilization Employing a mix of PHP, Microsoft ASP.NET, and several analytics and UI tools, JumpForward demonstrates a focus on modernization; this technical foundation can be leveraged to pitch integrations, customizations, or future upgrades.

Growth Potential With a relatively small team of 11-50 employees and a niche focus on college athletics, there is significant growth potential for tailored solutions, additional product features, or geographic expansion into other sports or educational markets.