Telemedicine expansion Leverage their 2024 tele-oncology partnership with Eagle Telemedicine to position complementary telehealth solutions, remote patient monitoring, and virtual tumor boards to support inpatient oncology coverage and 24/7 call coverage.

Freestanding care leadership As a first mover in Midwest freestanding cancer centers with a broad care team, target expansion opportunities, partnerships, and ancillary services to extend geographic reach or replicate the model with additional sites.

Integrated services Offer bundled, medically integrated services (oral chemotherapy support, side-effect management, on-site labs, imaging, and infusion) to strengthen value-based care partnerships and OCT/ASC collaborations.

Research and trials Position clinical trial and research collaboration capabilities to attract pharma, CROs, and academic partners seeking community-based trial sites and patient access within MercyOne and UnityPoint networks.

Community engagement Capitalize on active community involvement and events (Bras Across the Bridge, local marketing) to propose patient education programs, fundraising partnerships, and digital engagement packages to boost referrals and brand loyalty.