Niche baby ware Target small retailers and e-commerce platforms that specialize in infant products, highlighting Juppy Baby Walker as a safer, hands-free option for teaching babies to walk and reducing parent back strain.

Safety and pain reduction Position the product with emphasis on injury prevention for both child and parent, offering bundles with safety accessories or extended warranties to appeal to retailers focusing on family safety.

Growing retail fit Leverage the close household income fit of Graco and Infantino-style brands by approaching baby specialty stores and larger baby gear distributors to expand shelf presence and cross-sell with complementary items.

Digital presence Use the existing tech stack indicators (Facebook Pixel, Google Analytics) to run targeted ads and retargeting campaigns aimed at new parents, driving demand and inquiries from potential retailers and distributors.

Funding and scale potential Highlight revenue potential and scalable manufacturing/distribution as a selling point to attract channel partners and investors, with a focus on expanding to multi-channel retailers and private-label opportunities.