Insights

Growing Pet Market Just Russel is expanding rapidly across several European markets including Belgium, the Netherlands, Germany, and France, indicating a strong regional growth trajectory in the pet wellness sector which presents opportunities for localized product expansion and tailored marketing efforts.

Data-Driven Personalization The company's use of proprietary algorithms to deliver personalized pet nutrition and health services suggests potential upselling of advanced health management products, premium nutrition plans, or subscription-based wellness packages to engaged pet owners.

Tech-Savvy Customer Base With a robust digital platform leveraging Amazon Web Services and popular communication tools, Just Russel attracts digitally inclined pet owners, opening doors for innovative digital marketing campaigns, app integrations, and targeted online promotions.

Proactive Pet Care The emphasis on holistic and preventive health solutions offers sales opportunities for partnerships with veterinary clinics, pet insurance providers, or health monitoring device manufacturers seeking integrated wellness solutions.

Revenue Growth Potential With annual revenues between 1 and 10 million dollars and a growing customer base of over 50,000 pets monthly, there is significant potential to expand product lines, introduce new health services, and deepen customer loyalty programs to increase revenue streams.

Similar companies to Just Russel

Just Russel Tech Stack

Just Russel uses 6 technology products and services including Amazon Web Services, Bitly, Lever, and more. Explore Just Russel's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Bitly
    Marketing
  • Lever
    Recruitment Marketing
  • Google
    Search Engines
  • Zoom
    Web Conferencing
  • Google Hangouts
    Web Conferencing

Media & News

Just Russel's Email Address Formats

Just Russel uses at least 2 format(s):
Just Russel Email FormatsExamplePercentage
First@justrussel.comJohn@justrussel.com
100%
LastF@bit.lyDoeJ@bit.ly
85%
First.Last@bit.lyJohn.Doe@bit.ly
11%
First@bit.lyJohn@bit.ly
3%
Last@bit.lyDoe@bit.ly
1%

Frequently Asked Questions

What is Just Russel's official website and social media links?

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Just Russel's official website is bit.ly and has social profiles on LinkedIn.

How much revenue does Just Russel generate?

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As of December 2025, Just Russel's annual revenue is estimated to be $12B.

What is Just Russel's NAICS code?

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Just Russel's NAICS code is 81291 - Pet Care (except Veterinary) Services.

How many employees does Just Russel have currently?

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As of December 2025, Just Russel has approximately 98 employees across 2 continents, including EuropeAfrica. Key team members include Ceo & Co-Founder: V. M.Chief Growth Officer: L. V.Head Of Operations: M. D.. Explore Just Russel's employee directory with LeadIQ.

What industry does Just Russel belong to?

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Just Russel operates in the Pet Services industry.

What technology does Just Russel use?

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Just Russel's tech stack includes Amazon Web ServicesBitlyLeverGoogleZoomGoogle Hangouts.

What is Just Russel's email format?

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Just Russel's email format typically follows the pattern of First@justrussel.com. Find more Just Russel email formats with LeadIQ.

When was Just Russel founded?

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Just Russel was founded in 2020.

Just Russel

Pet ServicesFlanders, Belgium51-200 Employees

Just Russel is a Belgian D2C Pet Tech scale-up that aims to change the way we care for pets through a data-driven, holistic, and preventive health-focused pet food. They offer personalised pet nutrition and health services via their proprietary algorithm on their website and aim to become the Hellofresh for Pets. 

Their mission is to enhance pet wellbeing by empowering owners to self-manage their pets' health proactively. Founded in 2020, they’ve expanded internationally to Belgium, the Netherlands, Germany, and France, serving over of 50 000 pets every month. Just Russel, healthier for your pet, easier for you!

Section iconCompany Overview

Website
bit.ly
NAICS Code
81291 - Pet Care (except Veterinary) Services
Founded
2020
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Just Russel's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Just Russel's revenue is estimated to be in the range of $1M$10M

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