Compliance Enablement JustProtect has launched SOC 2 Type 1 and emphasizes regulatory readiness, making it attractive to regulated SMBs needing audit-ready security posture and easier regulatory reporting. Target industries include finance, healthcare, and professional services.

API Integrations With the JustProtect API and existing Zendesk integration, the platform supports automation of risk and compliance workflows. This creates opportunities to upsell to teams seeking API-driven governance and seamless ticketing toolchain integration.

Growth Leadership Having hired a VP of Global Sales signals a move toward enterprise deals and scaled go-to-market efforts. This presents an opportunity to engage mid-market to enterprise clients and explore channel partnerships.

Executive Dashboards Halfboards provide asset, risk, and task visibility for executives, aligning with C-suite needs for visibility and governance. Use this as a value prop for CFOs and CROs seeking risk-aware investment decisions and regulatory confidence.

Regional Focus Relocating the headquarters to Tampa and maintaining a lean team indicates a regional US growth strategy. This can support targeted outreach to SMBs and MSPs in the Southeast region through local partnerships.