Luxury Resort Audience Target high-spending guests and corporate clients seeking premium experiences in South Florida, leveraging JW Marriott Miami Turnberry’s luxury amenities, two championship golf courses, spa, water park, and fine dining to cross-sell experiences and bundled packages.

Experiential Campaigns Capitalize on recent branding initiatives and inclusive-style package launches to position the property as an innovative destination, offering partnerships with travel editors, influencers, and cultural marketing agencies to broaden reach and attract new segments.

Corporate & Events Leverage the resort’s spacious rooms, conference facilities, and proximity to Aventura Mall to pursue meetings, incentives, conferences, and exhibitions (MICE) deals, plus targeted corporate retreats and executive getaways.

Wellness & Family Promote family-friendly and wellness-focused offerings like Tidal Cove Water Park, spa services, and kid-friendly programming to attract multi-generational travelers and corporate groups planning family-inclusive events.

Digital & Partnerships Utilize the current tech stack and marketing channels (Sprout Social, LinkedIn, brand campaigns) to run targeted ads, content collaborations, and sponsorships with high-end lifestyle brands, wine programs, and luxury travel networks to drive acquisition and loyalty.