Niche CRE Focus Target CRE borrowers in the $75k to $5M range and forge lender partnerships with regional banks and credit unions to feed deals in this underserved segment.

Referral Partnerships Build a robust referral network with real estate brokers, CPAs, and asset managers who serve small business owners and property investors to source high-value pipeline.

Digital Lead Gen Scale inbound and outbound sourcing using LinkedIn outreach, SEO, and analytics to raise awareness of K2's niche expertise among borrowers and lenders.

SBA Partnerships Pursue SBA and agency lending partnerships to expand the deal flow beyond traditional CRE clients and access smaller, faster closings.

Growth Opportunities Consider expanding deal size beyond current range or adding related financing services such as mezzanine or debt advisory to attract larger clients and diversify revenue while preserving agility.