Market positioning Kaboodle operates as a comprehensive event management solution for Tour Operators, Event Promoters, and Festival Organisers, suggesting cross-selling opportunities to clients needing end-to-end experiences including travel and accommodation.

Client pedigree An award-winning client portfolio featuring Snowbombing, Outgoing, Hideout, Festival Number 6, Electric Elephant, and Big Green Coach indicates credibility with large-scale, high-profile events, enabling co-marketing and reference-based selling with premium organizers.

Tech leverage Utilization of modern data and automation tools (Google Ads, Looker, BigQuery, Ansible) points to potential for data-driven upsell of analytics, reporting dashboards, and optimization services for event performance and ticketing campaigns.

Growth levers Smaller revenue range and mid-sized employee base imply scalability opportunities through tiered product offerings, professional services, and expanded international event partnerships to accelerate revenue growth.

Expansion signals Location in Manchester and a flexible platform that integrates travel and accommodation position Kaboodle well to target UK-based festival circuits and regional events seeking unified solutions, plus potential for expansion into Europe.