Regional Focus Target metro-Atlanta employers seeking turnkey wellness offerings; leverage the 8-week Get Active Atlanta program and the annual Corporate 5K to pitch a complete wellness solution that includes training, events, and a company-wide engagement platform.

Program Differentiator The program’s structured eight-week fitness training and a flagship downtown 5K event provide a clear engagement lifecycle you can sell as a measurable ROI for employers.

Digital Capabilities Existing tech stack enables data-driven program management, reporting and participant tracking; offer services to build dashboards, ROI analytics, and seamless event registration integration.

Competitive Position In a field dominated by national vendors, emphasize local reach, hands-on event management, and customizable wellness activities to differentiate and win mid-market contracts.

Expansion Potential Scale beyond metro-Atlanta by expanding to additional employers or markets, offering sponsorships, white-labeling the platform, and adding complementary services such as nutrition coaching and virtual challenges.