New Product Launches Kalyan Jewellers has recently launched the 'Pushpa' collection, a limited-edition line of jewellery inspired by the movie Pushpa. This new collection presents a unique sales opportunity to target customers interested in trendy and themed jewellery pieces.

Market Expansion With the opening of new showrooms in locations like Sri Ganganagar, Kalyan Jewellers is strategically expanding its reach. Sales development representatives can capitalize on these expansions by targeting new customer segments and introducing the brand to a wider audience.

Digital Marketing Initiatives Kalyan Jewellers' digital ad series to celebrate Navratri showcases a commitment to leveraging digital platforms for marketing. Sales professionals can utilize the online presence and engagement from these initiatives to drive sales through targeted digital campaigns.

Key Personnel Appointment The appointment of Vivek Kangath as the general manager of corporate communications signifies Kalyan Jewellers' focus on enhancing its brand communication. Sales development representatives can leverage this strategic hiring to align sales messaging with the brand's overall communication strategy.

Competitive Landscape Analysis Understanding the positioning of similar companies like Joyalukkas in terms of revenue and employee strength can provide valuable insights for sales strategy. By analyzing competitors, sales professionals can identify unique selling points and craft competitive sales pitches to differentiate Kalyan Jewellers in the market.