Contactless growth The company recently launched contactless fare payment powered by Masabi, indicating a readiness to adopt modern, frictionless transaction technologies. This presents an opportunity to upsell advanced digital payment platforms, mobile wallets, and integrated fare management solutions to streamline operations and enhance user experience.

Federal funding leverage With prior federal funding support of over seven million dollars to cover operating expenses, there is potential to align with grant-ready technology upgrades, data analytics initiatives, and service reliability projects that satisfy funding criteria and maximize ROI for both the authority and suppliers.

Mid-sized operation As a medium-sized transportation authority with 11-50 employees and revenue in the 10 to 25 million range, there is a clear need for scalable, cost-effective solutions—such as cloud-based collaboration, fleet maintenance software, and modular IT deployments—that fit budget constraints while delivering measurable efficiency gains.

Technology stack Current tech usage spans WordPress, WooCommerce, Mailchimp, Microsoft 365, and security/site tools like Sucuri. There is room to propose integrated CRM/marketing automation, secure fleet data platforms, and operator-facing applications that leverage existing tools to drive adoption and data visibility.

Public transport partner Position the organization as a strategic customer for mobility technology, including fare systems, scheduling optimization, real-time passenger information, and sustainability-focused upgrades. Emphasize the value of proven deployments in similar agencies and the potential for scale across regional transit networks.