Community Engagement Kansas Athletics actively promotes community involvement through initiatives like Jayhawks United, creating opportunities for partnerships with local businesses and nonprofits seeking to enhance their community outreach and brand visibility.

Digital Platform Expansion The launch of the Kansas Jayhawks Mobile App and auction site for memorabilia presents avenues for revenue generation, mobile advertising, and digital sponsorship partnerships targeting sports fans and memorabilia collectors.

Partnership Opportunities Recent collaborations with Deloitte and Walz Tetrick demonstrate openness to consulting and advertising partnerships, indicating potential for customized sponsorships, consulting, or tech integrations to support revenue sharing, branding, or fan engagement strategies.

NIL and Athlete Branding The appointment of a Director of NIL, Athlete Brand Development and Partnerships highlights an interest in athlete-centered marketing and sponsorships, providing opportunities for brands to collaborate on athlete endorsements and NIL activities.

Sponsorship and Advertising With a tech stack including Amazon Advertising and Google Cloud CDN, Kansas Athletics is positioned to explore targeted advertising campaigns, digital sponsorship deals, and data-driven marketing to enhance revenue streams and fan engagement.