Partnership Growth Kansas Athletics is actively pursuing strategic partnerships to diversify revenue, including Deloitte for revenue sharing planning and expanding mental health services with Onrise, alongside a formal NIL and athlete branding leadership role and community engagement initiatives.

Monetization Opportunities The launch of an auction site for game used memorabilia and experiences creates a direct to fan revenue channel with potential for licensing, premium experiences and sponsor branded auctions.

Fan Donor Engagement Initiatives like Jayhawks United and expanded donor and fan experience objectives indicate a strong opportunity to deploy CRM, ticketing, sponsorships and loyalty programs to drive revenue and community support.

Digital and Marketing Tech A multi vendor tech stack including PHP, Google AdSense, Open Graph, Termly and digital platforms supports online monetization, targeted marketing and content partnerships, offering services to optimize reach and revenue.

NIL and Athlete Brand A dedicated NIL director signals structured athlete brand partnerships and sponsorship opportunities, enabling brands to engage KU student athletes through licensing, endorsements and collaborative content programs.