Market Expansion Kanui (now Dafiti) is actively expanding its brand portfolio and digital presence by launching the Forever 21 online store and forming strategic partnerships, indicating opportunities to offer e-commerce solutions, digital marketing, and technology integrations to support rapid growth.

Technological Infrastructure The company's use of advanced tech stack elements such as React Router, Google Tag Manager, and FingerprintJS presents opportunities to provide innovative frontend development, user experience optimization, and security solutions tailored for high-traffic retail websites.

Fashion and Retail Focus With recent launches in fashion brands and strategic collaborations with Authentic Brands Group, Dafiti is positioned at the intersection of fashion and e-commerce, opening avenues for supply chain management, inventory systems, and retail analytics tailored to fashion industry needs.

Market Opportunity Size Operating within the competitive Brazilian e-commerce fashion sector with revenues below 1 million USD and a sizeable employee base, the company presents potential sales opportunities in scalable cloud services, payment processing solutions, and customer engagement platforms.

Growth Potential Given Dafiti's focus on digital-first retail strategies and brand diversification, there is a significant opportunity to offer solutions around digital marketing analytics, personalized customer experiences, and performance marketing to accelerate their growth trajectory.