Strategic Partnerships Kaplan actively collaborates with educational institutions such as Dillard University, University of Illinois at Chicago, and North Carolina A&T State University to offer free test prep and industry-specific programs. These partnerships indicate opportunities to provide customized learning solutions and expand market reach within higher education institutions.

Recognition and Awards Winning awards like the BIG Awards for Business and EdTech Breakthrough for test prep innovation demonstrates Kaplan's commitment to cutting-edge educational technology. Business development efforts could leverage this innovation reputation to target organizations seeking advanced, award-winning educational tools or licensing agreements.

Technology Integration Kaplan utilizes a variety of advanced tech stacks including Oracle Eloqua, AWS S3, and Java, emphasizing their reliance on cloud and data-driven solutions. This focus presents opportunities to offer complementary educational platforms, tech integrations, or enterprise-level customization services.

Growing Market Presence Recognition as a Great Place to Work and recent industry awards indicate a strong employer brand and market credibility, making Kaplan an attractive partner for organizations looking to associate with reputable brands or expand their educational offerings through strategic alliances.

Expanding Service Offerings Recent launches like the Buyer Agency Professional designation suggest Kaplan is expanding into niche professional licensing markets. Opportunities exist to develop or promote additional specialized certification and training programs tailored to professional associations and industry bodies.