Expanding Retail Presence Kappé International operates multiple retail outlets at Schiphol Airport and in Europe, indicating a strategic focus on travel retail and high-footfall locations, which presents sales opportunities for travel-related products and branded merchandise.

International Wholesale Focus The company's involvement in supplying products to military bases across Europe suggests potential for expanding B2B partnerships and wholesale distribution channels within institutional markets.

Tech-Driven Operations With a technology infrastructure encompassing SAP ERP, Microsoft 365, and web analytics tools, Kappé demonstrates readiness for digital marketing and e-commerce optimization, opening avenues for integrated marketing solution proposals.

Product Diversity Offering a wide range of luxury perfumes, cosmetics, sunglasses, and drugstore items positions the company to capitalize on high-margin retail segments and cross-selling opportunities with premium brands.

Potential Growth Areas The company’s moderate revenue size and recent focus on retail at an international airport location create opportunities to suggest innovative retail technology solutions, loyalty programs, or expansion into new markets to support continued growth.