Market Presence Kappé operates retail stores at Schiphol Airport and supplies boutiques across Europe, including military bases. This indicates strong international distribution channels and potential for expanding to other travel hubs or specialty retail locations.

Product Diversification With a portfolio spanning perfumes, cosmetics, sunglasses, and pharmacy items, Kappé offers multiple cross-selling opportunities. Partnering to enhance in-store promotion or digital merchandising could boost sales across these categories.

Technology Utilization Kappé employs modern digital tools such as SAP ERP, Google Analytics, and PWA for customer engagement, opening opportunities for tailored digital marketing campaigns or point-of-sale technology upgrades to increase customer footfall and conversion.

Operational Scale Managing a workforce of up to 200 employees with multiple retail outlets and wholesale activities suggests a need for scalable supply chain solutions and B2B marketing strategies to support expansion and optimize distribution.

Financial Range With revenues between 1 and 10 million dollars, Kappé presents opportunities for targeted sales pitches around cost-effective solutions, inventory management, and loyalty programs to enhance profitability and customer experience.