Growing Resale Market The recent launch of Karhu's US resale programme indicates a strategic focus on second-hand markets, presenting an opportunity to partner with resale platforms or retail outlets interested in expanding their sustainable and vintage product offerings.

Fashion and Collaboration Initiatives Partnerships with fashion retailers like Hanon Shop and involvement in promotional events such as Highland Games showcase Karhu’s active engagement in lifestyle-driven marketing, opening doors to collaborations with lifestyle brands and retail distributors.

Product Innovation and Heritage Reviving classic models such as the Fusion 2.0 and launching special editions like Neon demonstrates Karhu’s commitment to heritage-based innovation, which can appeal to niche markets and collectors seeking exclusive and retro-inspired footwear.

Sustainability Engagements Karhu’s partnership with Plant My Tree to incorporate sustainable materials reflects an increasing consumer interest in eco-conscious products, suggesting potential for sales of environmentally friendly footwear and apparel to eco-aware consumers.

Digital Engagement Utilization of marketing tools and social media channels hints at a strong digital outreach strategy, offering opportunities to enhance online sales channels, target digitally engaged fitness and outdoor enthusiasts, and expand global reach through targeted campaigns.