Niche Innovation Katie Kalsi specializes in customizable handbags featuring interchangeable straps made from luxe leathers and vibrant colors, appealing to consumers seeking personalized and versatile fashion accessories.

Creative Branding The company's branding emphasizes artistic expression and wearable art, which can attract premium customers interested in unique, artisan-crafted handbags that stand out in the retail apparel market.

Digital Presence Having launched a new website and utilizing platforms like BigCommerce and Google Ads, there are significant opportunities to expand online marketing efforts and drive direct-to-consumer sales through targeted digital campaigns.

Growth Potential With annual revenue estimated between $0 and $1 million and a small team, there is ample room for scaling operations, expanding product lines, and entering new market segments for increased revenue.

Customer Engagement The brand's emphasis on style customization and artistic flair presents opportunities to develop loyalty programs, collaborations, or limited editions to deepen customer engagement and foster brand advocates.