Local market leadership Position Katula Home Inspections as the premier choice in Northern Illinois, leveraging their trusted buyer-focused approach and 2-3 hour in-depth inspections to upsell enhanced inspection packages, radon testing, and climate/energy efficiency assessments for new homeowners.

Digital presence Capitalize on their existing tech stack (Cloudflare, analytics, Nginx) to run targeted digital campaigns aimed at home buyers and real estate agents in Frankfort and surrounding areas, offering fast booking, live walkthroughs, and follow-along inspection options as value adds.

Growth potential With 2-10 employees and $1M–$10M revenue, explore partnerships with larger regional inspection franchises or franchise-like collaborations to scale service radius, while offering white-label or co-branded inspection reports to real estate partners.

Service expansion Introduce complementary services such as termite/mold checks, energy efficiency evaluations, and 3rd party reporting to increase average deal size and become a one-stop home verification partner for buyers and agents.

Partner engagement Target real estate agents, mortgage brokers, and title companies in Northern Illinois with co-branded marketing, referral incentives, and educational webinars to boost lead flow and convert more listings into inspections.