Community Engagement KCBD maintains a strong community presence through sponsorship programs like the Walk of Champions and longstanding partnerships with local organizations such as the Boys and Girls Club, indicating opportunities to develop localized advertising and sponsorship packages.

Digital Integration The company leverages advanced digital tools and analytics platforms like Chartbeat, Amazon ALB, and New Relic, which suggests openness to innovative digital advertising solutions and data-driven marketing strategies.

Financial Stability With reported revenues between $50 million and $100 million, KCBD demonstrates solid financial health, making it a reliable partner for larger advertising campaigns and long-term media buys.

Local Market Focus KCBD's reputation as the News and Information Leader in Lubbock, along with its connection to local events and institutions, presents opportunities to target regional businesses seeking to enhance their visibility in the local community.

Media Expertise The company's longstanding industry presence since 1953 and dedicated team of well-known anchors position it as a trusted media outlet, ideal for brands looking to associate with reputable local broadcasting and high-impact advertising placements.