Venue Capabilities Leverage the extensive 70,000 sq ft clear span exhibition space and 11,000 sq ft meeting area to cross-sell full-service events packages, including in-house catering, A/V, and decorators to potential organizers seeking turnkey experiences.

Partnered Experience Capitalize on proximity to a full-service Holiday Inn connected by a covered walkway to position the center as a convenient one-stop venue for attendees, potentially upselling bundled hotel rooms and event services.

Tech Stack Leverage Utilize existing tools like iCIMS, WordPress, and Shopify to streamline lead capture, event registrations, and e-commerce for space rentals and catering add-ons; explore personalized marketing to target small-to-mid sized event planners.

Growth Opportunity With revenue in the low-to-mid seven figures and a lean team, there is room to scale through targeted outreach to local associations, trade shows, and corporate events, highlighting flexible spaces and turnkey services as competitive differentiators.

Competitive Positioning Differentiate from peers by emphasizing the integrated planning experience, in-house amenities, and convenient hotel connectivity, while pursuing collaborations with Zona Rosa attractions to offer value-added packages to event attendees.