Keeler Motor Car Company Email Format

Motor Vehicle ManufacturingNew York, United States201-500 Employees

Keeler Motor Car Company is a family‑owned automobile dealership based in Latham, New York, serving the Greater Capital Region since 1967. It offers a range of new vehicles from brands including Mercedes-Benz, BMW, Honda, MINI, and Mercedes-Benz Commercial Vans, complemented by a pre‑owned center with a broad mix of brands. The company emphasizes a professional car buying and service experience and operates from Route 7 in Latham to serve regional customers. In addition to its New York presence, Keeler expanded into Connecticut with the acquisition of BMW of Ridgefield in 2021 and the later addition of Genesis of Ridgefield in 2024. 

It maintains a sizable local team and provides vehicle services beyond sales, including a mobile service offering introduced in 2020 and a 2021 partnership with Albany Medical Center to offer mobile service for hospital employee vehicles. In February 2026 Keeler completed a strategic expansion by acquiring three dealerships from New Country Motor Group with Open Road Capital, broadening its portfolio and regional footprint.

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