Keen Decision Systems . Full-time Employee Directory
Advertising ServicesNorth Carolina, United States11-50 Employees
Keen Decision Systems is a software-as-a-service provider in the advertising services arena, delivering a decision optimization engine anchored in predictive analytics to guide how organizations invest in marketing. It targets enterprise and mid-cap companies, agencies, and other marketing leaders, assisting them with forecasting, optimization, and analysis of their spend. The platform consolidates data across channels to measure each channel's overall financial contribution and enables scenario modeling to determine the weekly-optimal allocation. The company is based in Durham, North Carolina, and was founded in 2010. In 2024, Keen Decision Systems was recognized in Gartner Magic Quadrant for Marketing Mix Modeling Solutions, reflecting its position in the market. It counts Church & Dwight, Athletic Brewing, Poppi, and Bush Brothers among its clients, indicating engagement with major brands and large marketing programs.