Insights

AI Coaching Edge Keep's vertical AI fitness model and the universal AI coach Kaka demonstrate a leading AI-driven fitness proposition. Sales angles: offer enterprise AI coaching platform licensing, API access for wearables and gym equipment, white-label coaching experiences for fitness brands, and data-driven personalization services.

Global Growth As an HKEX-listed company with a large user base and ecosystem ambitions, Keep is positioned for international expansion. Opportunities: market entry partnerships, localization services, regional distribution of AI coaching programs, and co-marketing with global fitness brands.

Device Ecosystem The seamless integration of smart devices, equipment, apparel, and nutrition underpins a connected fitness experience. Opportunities: hardware partnerships, IoT data integration, analytics dashboards for enterprise clients, and turnkey collaborations for fitness product distribution.

Market Differentiation The AI coaching capability and immersive ecosystem create a competitive edge over peers like Strava and Garmin. Sales angles: joint go-to-market for AI-driven programs, enterprise customer success storytelling, and data-sharing partnerships.

Partnership Opportunities With strong revenue and scalable platform, Keep is attractive for SaaS, wearables, content, and e-commerce collaborations. Approaches: API-based data partnerships, fitness content licensing, affiliate or co-branded programs, and enterprise licensing for gyms and corporate wellness.

Keep Tech Stack

Keep uses 8 technology products and services including Sensors Data, html5media, Selenium, and more. Explore Keep's tech stack below.

  • Sensors Data
    Analytics
  • html5media
    Audio, Video, Graphics
  • Selenium
    Frameworks And Libraries
  • Web Vitals
    Javascript Libraries
  • Lark
    Team Collaboration
  • Micro Focus LoadRunner
    Testing And Qa
  • Google Analytics
    Web Analytics
  • Express
    Web Frameworks

Keep's Email Address Formats

Keep uses at least 1 format(s):
Keep Email FormatsExamplePercentage
LastFirst@gotokeep.comDoeJohn@gotokeep.com
72%
First@gotokeep.comJohn@gotokeep.com
17%
FirstLast@gotokeep.comJohnDoe@gotokeep.com
5%
LastFir@gotokeep.comDoeJoh@gotokeep.com
6%

Frequently Asked Questions

What is Keep's stock symbol?

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Keep is a publicly traded company; the company's stock symbol is KEEPUSD.

What is Keep's official website and social media links?

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Keep's official website is gotokeep.com and has social profiles on LinkedInCrunchbase.

What is Keep's SIC code NAICS code?

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Keep's SIC code is 7372 - Prepackaged Software NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Keep have currently?

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As of July 2026, Keep has approximately 320 employees across 6 continents, including AsiaNorth AmericaSouth America. Key team members include Cfo: E. X.Chief Financial Officer, Chief Strategy Officer, Company Secretary: W. H.Marketing Director: T. T.. Explore Keep's employee directory with LeadIQ.

What industry does Keep belong to?

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Keep operates in the Technology, Information and Internet industry.

What technology does Keep use?

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Keep's tech stack includes Sensors Datahtml5mediaSeleniumWeb VitalsLarkMicro Focus LoadRunnerGoogle AnalyticsExpress.

What is Keep's email format?

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Keep's email format typically follows the pattern of LastFirst@gotokeep.com. Find more Keep email formats with LeadIQ.

How much funding has Keep raised to date?

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As of July 2026, Keep has raised $360M in funding. The last funding round occurred on Feb 10, 2021 for $360M.

When was Keep founded?

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Keep was founded in 2015.

Keep

Technology, Information and InternetBeijing, China201-500 Employees

Keep is a Beijing-based technology company operating in the technology, information and internet sector. Founded in 2015 in Beijing, it has grown to serve more than 400 million registered users and employs 201-500 people. The company completed a listing on the Hong Kong Stock Exchange in 2023 under the ticker 3650.HK. Keep develops fitness- and health-focused products enabled by AI, including a vertical health and fitness AI model released in March 2025 and the universal AI coach 'Kaka'. The company also describes an integrated approach that connects physical and digital experiences through smart fitness devices, equipment, apparel, and food to provide a seamless fitness experience. Its technology stack includes components such as sensors data, html5media, Selenium, Web Vitals, GlobalSign, Micro Focus LoadRunner, Google Analytics, and Express.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
Stock Symbol
KEEPUSD
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $360M

    Keep has raised a total of $360M of funding over 7 rounds. Their latest funding round was raised on Feb 10, 2021 in the amount of $360M.

  • $1B$10B

    Keep's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $360M

    Keep has raised a total of $360M of funding over 7 rounds. Their latest funding round was raised on Feb 10, 2021 in the amount of $360M.

  • $1B$10B

    Keep's revenue is estimated to be in the range of $1B$10B

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