Insights

Global Sustainability Focus KeepCup's strong commitment to environmental sustainability, demonstrated by its B Corp certification and membership with 1% For the Planet, positions it as a leader in eco-conscious products. This focus creates opportunities to partner with sustainable brands and organizations looking to enhance their eco-friendly offerings.

Expanding Retail Presence With KeepCup's products sold in 65 countries and collaborations with companies like Qantas and regional coffee festivals, there is significant potential to grow distribution channels through partnerships with coffee chains, airlines, and event organizers seeking branded or eco-friendly merchandise.

Innovation & Product Customization Recent partnerships with barista equipment providers and major coffee festivals highlight opportunities to customize reusable cups for wholesale programs, corporate gifting, or co-branded products that appeal to coffee enthusiasts and environmentally conscious consumers.

Brand Advocacy & Market Growth With over eight million customers and a mission-driven brand message encouraging sustainable convenience, KeepCup presents a compelling case for collaborations with brands aiming to promote eco-friendly lifestyles, especially within the beverage and hospitality sectors.

Legal & Competitive Edge KeepCup’s legal action against competitors marketing similar reusable cups indicates a proactive approach to protecting its market share and brand integrity, suggesting opportunities to position related products or services within its ecosystem or leverage its market stance for strategic partnerships.

KeepCup Tech Stack

KeepCup uses 8 technology products and services including TikTok Pixel, Hotjar, Google Fonts API, and more. Explore KeepCup's tech stack below.

  • TikTok Pixel
    Analytics
  • Hotjar
    Analytics
  • Google Fonts API
    Font Scripts
  • ProgressBar.js
    Javascript Libraries
  • VISA
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Trustpilot
    Online Review Management
  • Google Tag Manager
    Tag Management

Media & News

KeepCup's Email Address Formats

KeepCup uses at least 1 format(s):
KeepCup Email FormatsExamplePercentage
First.Last@keepcup.comJohn.Doe@keepcup.com
47%
First@keepcup.comJohn@keepcup.com
40%
FLast@keepcup.comJDoe@keepcup.com
11%
First.L@keepcup.comJohn.D@keepcup.com
2%

Frequently Asked Questions

Where is KeepCup's headquarters located?

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KeepCup's main headquarters is located at 72 Westgarth Street Fitzroy, Victoria 3065 AU. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is KeepCup's phone number?

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You can contact KeepCup's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is KeepCup's official website and social media links?

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KeepCup's official website is keepcup.com and has social profiles on LinkedIn.

What is KeepCup's NAICS code?

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KeepCup's NAICS code is 44-45 - Retail Trade.

How many employees does KeepCup have currently?

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As of October 2025, KeepCup has approximately 39 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Finance: A. A.Co-Founder And Managing Director: A. F.Business Development Manager: E. C.. Explore KeepCup's employee directory with LeadIQ.

What industry does KeepCup belong to?

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KeepCup operates in the Retail industry.

What technology does KeepCup use?

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KeepCup's tech stack includes TikTok PixelHotjarGoogle Fonts APIProgressBar.jsVISAjQuery MobileTrustpilotGoogle Tag Manager.

What is KeepCup's email format?

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KeepCup's email format typically follows the pattern of First.Last@keepcup.com. Find more KeepCup email formats with LeadIQ.

When was KeepCup founded?

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KeepCup was founded in 2008.
KeepCup

KeepCup

RetailVictoria, Australia11-50 Employees

KeepCup started as a solution to a problem. Despite millions of disposable cups being sent to landfill every minute, there was no practical alternative. Existing reusable cups were too large to fit under the group heads of the espresso machine and were, at best, utilitarian in appearance.

With no options available to resell, we saw the opportunity to design and make our own. KeepCup designed and manufactured the world’s first barista standard reusable cup.

Our mission is to encourage the use of reusable cups. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture.  We want to create a global brand and to be one of the brands that kick started the demise of the disposable.

Almost ten years and more than eight million KeepCup converts later, billions of disposable cups have been diverted from landfill. KeepCups are now sold in 65 countries around the world.

KeepCup has offices and production hubs in Australia, the UK and US and is supported by 25 global distribution partners.

We're a proud founding B Corp and member of 1% For the Planet.

Many small acts make a phenomenal difference.

Section iconCompany Overview

Headquarters
72 Westgarth Street Fitzroy, Victoria 3065 AU
Phone number
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    KeepCup's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    KeepCup's revenue is estimated to be in the range of $10M$25M

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