KeepCup
RetailVictoria, Australia11-50 Employees
KeepCup is a retail company based in Clifton Hill, Victoria, Australia, employing 11 to 50 people, with a website at keepcup.com. Founded in 2009 by Jamie and Abigail Forsyth, it manufactures reusable cups, travel mugs, and bottles for on-the-go coffee drinking. The company states it helped define the reusable cup category by designing a reusable cup intended to meet barista standards and optimize factors such as thermal performance, weight, mouthfeel, and compatibility with equipment. Its product lineup includes the Brew Cork, made with tempered glass, the insulated KeepCup Commuter, the Cold Cup range with a straw, and a reusable water bottle. KeepCup emphasizes sustainability by using recovered and recycled materials, operating production hubs in Australia, the UK, and the US, and being a founding B Corp and a 1% for the Planet member; it also backs its sustainability claims with peer-reviewed Life Cycle Assessment and notes that billions of disposable cups have been diverted from landfill.
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