Insights

Growing Market Presence KeepCup's expansion to 65 countries and its partnerships with global coffee festivals and airlines indicate a significant international footprint, presenting opportunities to target coffee shops, airlines, and hospitality chains for bulk sales and branded collaborations.

Sustainability Appeal As a proud B Corp and 1% For the Planet member, KeepCup appeals to environmentally conscious customers and businesses, making it a strategic partner for companies seeking to enhance their sustainability credentials through reusable product offerings.

Industry Engagement Active participation in industry events like the Melbourne International Coffee Expo and collaborations with brands such as Verdecoffee and Qantas suggest a strong presence in the coffee and hospitality sectors, which are key markets for reusable cups and accessories.

Product and Brand Differentiation KeepCup's unique position as the original barista-standard reusable cup and ongoing legal actions to protect the brand highlight the importance of brand integrity, offering sales opportunities in licensing, co-branding, and exclusive product lines.

Size and Revenue Potential With revenues estimated between 10 million and 25 million and a focus on small to medium-sized businesses and consumers, there is potential to expand into larger retail chains, corporate gifting, and hospitality sectors to increase market share and sales volume.

KeepCup Tech Stack

KeepCup uses 8 technology products and services including TikTok Pixel, Hotjar, Google Fonts API, and more. Explore KeepCup's tech stack below.

  • TikTok Pixel
    Analytics
  • Hotjar
    Analytics
  • Google Fonts API
    Font Scripts
  • ProgressBar.js
    Javascript Libraries
  • VISA
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Trustpilot
    Online Review Management
  • Google Tag Manager
    Tag Management

Media & News

KeepCup's Email Address Formats

KeepCup uses at least 1 format(s):
KeepCup Email FormatsExamplePercentage
First.Last@keepcup.comJohn.Doe@keepcup.com
44%
First@keepcup.comJohn@keepcup.com
41%
FLast@keepcup.comJDoe@keepcup.com
13%
First.L@keepcup.comJohn.D@keepcup.com
2%

Frequently Asked Questions

Where is KeepCup's headquarters located?

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KeepCup's main headquarters is located at 71 Noone Street Clifton Hill, Victoria 3068 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is KeepCup's phone number?

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You can contact KeepCup's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is KeepCup's official website and social media links?

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KeepCup's official website is keepcup.com and has social profiles on LinkedIn.

What is KeepCup's SIC code NAICS code?

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KeepCup's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does KeepCup have currently?

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As of March 2026, KeepCup has approximately 42 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Finance: A. A.Head Of Ecommerce: P. M.Co-Founder And Managing Director: A. F.. Explore KeepCup's employee directory with LeadIQ.

What industry does KeepCup belong to?

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KeepCup operates in the Retail industry.

What technology does KeepCup use?

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KeepCup's tech stack includes TikTok PixelHotjarGoogle Fonts APIProgressBar.jsVISAjQuery MobileTrustpilotGoogle Tag Manager.

What is KeepCup's email format?

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KeepCup's email format typically follows the pattern of First.Last@keepcup.com. Find more KeepCup email formats with LeadIQ.

When was KeepCup founded?

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KeepCup was founded in 2008.

KeepCup

RetailVictoria, Australia11-50 Employees

KeepCup started as a solution to a problem. Despite millions of disposable cups being sent to landfill every minute, there was no practical alternative. Existing reusable cups were too large to fit under the group heads of the espresso machine and were, at best, utilitarian in appearance.

With no options available to resell, we saw the opportunity to design and make our own. KeepCup designed and manufactured the world’s first barista standard reusable cup.

Our mission is to encourage the use of reusable cups. We do this with great products, but also by delivering a positive global campaign that strives to make a difference to how people think about convenience culture.  We want to create a global brand and to be one of the brands that kick started the demise of the disposable.

Almost ten years and more than eight million KeepCup converts later, billions of disposable cups have been diverted from landfill. KeepCups are now sold in 65 countries around the world.

KeepCup has offices and production hubs in Australia, the UK and US and is supported by 25 global distribution partners.

We're a proud founding B Corp and member of 1% For the Planet.

Many small acts make a phenomenal difference.

Section iconCompany Overview

Headquarters
71 Noone Street Clifton Hill, Victoria 3068 Australia
Phone number
SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    KeepCup's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    KeepCup's revenue is estimated to be in the range of $10M$25M

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