Insights

Expanding Product Range KeepCup’s recent launch of insulated water bottles indicates an opportunity to upsell to existing customers seeking versatile and sustainable hydration solutions, as well as attract new clients interested in comprehensive reusable drinkware collections.

Sustainability Leadership The company's peer-reviewed Life Cycle Assessment and B Corp certification position it as a trusted brand for environmentally conscious consumers, opening doors to partnerships with eco-focused organizations and retail outlets seeking sustainable impact.

Market Engagement Active participation in industry events like the Melbourne International Coffee Expo and collaborations with local festivals suggest strong potential for sponsorship and wholesale distribution opportunities with coffee shops and hospitality venues seeking branded reusable solutions.

Legal and Brand Control KeepCup’s legal action against brands selling similar products presents a chance to establish exclusive distribution rights, and also highlights the importance of strategic licensing agreements to prevent brand dilution and expand authorized sales channels.

Digital & Social Outreach Utilizing platforms like TikTok and Trustpilot signifies ongoing engagement with digital consumers; leveraging this online presence can boost sales through targeted advertising, influencer partnerships, and customer testimonials to drive repeat purchases and brand loyalty.

KeepCup Tech Stack

KeepCup uses 8 technology products and services including TikTok Pixel, Hotjar, Google Fonts API, and more. Explore KeepCup's tech stack below.

  • TikTok Pixel
    Analytics
  • Hotjar
    Analytics
  • Google Fonts API
    Font Scripts
  • ProgressBar.js
    Javascript Libraries
  • VISA
    Miscellaneous
  • jQuery Mobile
    Mobile Frameworks
  • Trustpilot
    Online Review Management
  • Google Tag Manager
    Tag Management

KeepCup's Email Address Formats

KeepCup uses at least 1 format(s):
KeepCup Email FormatsExamplePercentage
First.Last@keepcup.comJohn.Doe@keepcup.com
44%
First@keepcup.comJohn@keepcup.com
41%
FLast@keepcup.comJDoe@keepcup.com
13%
First.L@keepcup.comJohn.D@keepcup.com
2%

Frequently Asked Questions

Where is KeepCup's headquarters located?

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KeepCup's main headquarters is located at 71 Noone Street Clifton Hill, Victoria 3068 Australia. The company has employees across 4 continents, including OceaniaEuropeNorth America.

What is KeepCup's phone number?

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You can contact KeepCup's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is KeepCup's official website and social media links?

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KeepCup's official website is keepcup.com and has social profiles on LinkedIn.

What is KeepCup's SIC code NAICS code?

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KeepCup's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does KeepCup have currently?

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As of April 2026, KeepCup has approximately 44 employees across 4 continents, including OceaniaEuropeNorth America. Key team members include Head Of Finance: A. A.Head Of Ecommerce: P. M.Co-Founder And Managing Director: A. F.. Explore KeepCup's employee directory with LeadIQ.

What industry does KeepCup belong to?

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KeepCup operates in the Retail industry.

What technology does KeepCup use?

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KeepCup's tech stack includes TikTok PixelHotjarGoogle Fonts APIProgressBar.jsVISAjQuery MobileTrustpilotGoogle Tag Manager.

What is KeepCup's email format?

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KeepCup's email format typically follows the pattern of First.Last@keepcup.com. Find more KeepCup email formats with LeadIQ.

When was KeepCup founded?

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KeepCup was founded in 2008.

KeepCup

RetailVictoria, Australia11-50 Employees

Founded in 2009 by Jamie and Abigail Forsyth, KeepCup makes reusable cups, travel mugs, and bottles for coffee lovers who care about drinking pleasure on the go.

We didn't just enter the reusable cup category — we defined it. We designed the world's first barista-standard reusable cup because disposable culture deserved a better answer than good intentions. Every detail — thermal performance, weight, mouthfeel, fit under the group head — is engineered to make reusable the obvious choice. Because the best reusable is the one you use.

Our iconic Brew Cork, made with tempered glass, set the standard. Our latest — the KeepCup Commuter, an insulated, leakproof travel mug voted Best Travel Mug by The Guardian — is the next step in making single-use cups and plastic bottles unnecessary.
Our best-selling Cold Cup range — with straw — responds to how the next generation drinks coffee. Iced, blended, on the move. Reach for reuse.
Our new reusable water bottle brings the same obsession with drinking pleasure to everyday hydration.

Our products are made to last from recovered and recycled materials. When something is built to be kept, not thrown away, the materials matter as much as the design. This isn't borrowed sustainability language. It's how we've operated since day one — and we're the only reusables company to back up our claims with peer-reviewed Life Cycle Assessment.

Billions of disposable cups diverted from landfill. Designed and manufactured from production hubs in Australia, the UK, and the US.

Founding B Corp. 1% for the Planet member.

Many small acts. Phenomenal difference.

Section iconCompany Overview

Headquarters
71 Noone Street Clifton Hill, Victoria 3068 Australia
Phone number
SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
2008
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    KeepCup's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    KeepCup's revenue is estimated to be in the range of $10M$25M

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