Market Leadership Keeping Current Matters (KCM) is recognized as a market leader in real estate content and analysis, serving a substantial client base of real estate agents and firms, which indicates a strong potential customer base for advanced tools and data-driven products.
Product Innovation The recent launch of Social Edge and KCM Local demonstrates KCM's focus on innovative social media and localized market data solutions, creating opportunities to cross-sell and upsell these new products to existing clients and attract new agents seeking tailored marketing tools.
Growth and Expansion With ongoing leadership changes, including hiring a new CEO and Chief Economist, KCM is positioning itself for strategic growth, making it a prime target for sales efforts geared towards partnership or customized content solutions aligned with their expansion goals.
Engaged Industry Network KCM’s long-standing certification as a Great Place to Work and consistent product launches suggest a highly engaged and motivated company culture, which can be leveraged to develop collaborative marketing initiatives and joint educational programs with sales prospects.
Financial Potential With revenue estimates between 25 and 50 million dollars and a focus on providing actionable market insights, KCM has the financial capacity and interest in advanced analytics, automation, and premium market intelligence services to support scalable business development strategies.