Growing Regional Presence Kellaway Building Supplies has expanded its footprint with a new store in Chippenham, indicating strong regional growth and the potential for increased sales opportunities within Southwest England. Engaging local builders and contractors in these areas could enhance market penetration.

Award Recognition Receiving awards like the John Scholes Medal and finalist nominations at major industry awards highlights the company's reputation for excellence and trusted service. Building relationships with their management team and showcasing tailored product offerings could strengthen loyalty.

Digital Strategy Focus Being recognized as a finalist for Online Digital Strategy of the Year suggests Kellaway values innovative digital approaches. Offering advanced online procurement solutions or tailored digital tools can align with their strategic priorities and boost sales.

Market Niche Operating as a family-owned independent merchant with competitive pricing and award-winning service positions Kellaway as a key partner for local contractors and builders seeking personalized service and reliable supply chain solutions.

Technology Stack Utilizing platforms like Amazon Web Services, Elasticsearch, and OroCommerce indicates a modern tech infrastructure. Presenting scalable and integrated building materials procurement solutions that complement their existing tech could increase engagement and sales conversions.