KELLER Group GmbH

RetailBavaria, Germany51-200 Employees

KELLER Group GmbH is a mid-sized retailer based in Munich, Bavaria, Germany, focused on sports and lifestyle products and services. The company runs multiple online storefronts, including Keller Sports and Keller x, and offers a paid membership program called Keller Premium, complemented by a sports-oriented mobile app, Keller sMiles. Collectively, these assets form an integrated platform intended to inspire and motivate a sporty lifestyle, with the loyalty framework tying rewards to physical activity rather than purchases. This combination of shopping, community features, and membership aims to provide a distinctive, cohesive offering for its user base.

Operating in the retail sector, the group targets consumers seeking high-quality sports and lifestyle goods and a community-driven experience around sport. Its model blends online commerce with a connected ecosystem that promotes ongoing athletic engagement through its app and memberships. In late 2025, industry reporting described a planned expansion and modernization of the Keller Sports Park, a sports and recreation facility associated with the group, signaling growth of its physical footprint alongside its digital platforms.

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