Diverse Equipment Portfolio Kelley X-Ray Company offers a wide range of imaging modalities including radiographic, fluoroscopic systems, CT, digital RF, CR, DR, and PACS, providing multiple sales opportunities across various medical imaging segments.

Refurbished Equipment Focus The company's emphasis on both new and refurbished equipment allows potential upsell and retrofit opportunities, especially with healthcare providers seeking cost-effective imaging solutions.

Strong Industry Partnerships Authorized dealer relationships with major brands such as Carestream, Agfa Healthcare, and Konica-Minolta present opportunities for cross-selling complementary imaging products and services.

Market Entry & Expansion Targeting mid-sized clinics and hospitals that require reliable imaging technology at varied price points can enhance sales channels, leveraging their diversified product offerings and refurbishment services.

Technology & Digital Integration The company's use of modern web and technology stacks indicates a digitally savvy approach, facilitating online marketing strategies, remote support services, and digital platform sales to expand customer reach.