Event Flexibility Kellogg Arena offers a versatile 30,000+ square foot space capable of hosting sports, concerts, trade shows and meetings, presenting multiple cross-sell opportunities (venue rental, event services, equipment, and turnkey event packages) to drive higher utilization and summer or off-peak bookings.

Regional Focus Located in downtown Battle Creek with small town hospitality and big city capabilities, there is potential to target regional associations, community events, and local tourism partnerships to increase midweek and weekend occupancy.

Mid-Mized Audience Current staff size and revenue band indicate manageable operations with room to scale by adding targeted sales for mid-market events (RV shows, religious and educational events, youth leagues) that align with existing community and partner event calendars.

Digital Foundation Existing tech stack includes WordPress, Google Workspace, and analytics tools; these can support enhanced lead capture, event marketing, and partner portals to streamline inquiries, proposals, and post-event follow-ups.

Revenue Opportunity With annual revenue in the $1M–$10M range and recent events (NAD Pathfinder Bible Experience, MARVAC show) driving bookings, there is potential to upsell sponsorships, premium vendor exhibits, and bundled marketing packages to increase average event spend.