Digital Journey Optimization Capitalize on Kelly Mitsubishi's current tech stack (Hotjar for behavior insights, CDK Global CRM, and Facebook presence) to map visitor journeys, reduce friction on the website, and improve lead capture and online appointment bookings for sales and service.

Local Digital Marketing Scale local digital outreach using the Facebook channel and the dealership's online footprint with tailored ads, retargeting, and promotions to drive qualified showroom and service leads; offer a managed marketing package to maximize ROI.

CRM & Ops Modernization Enhance CDK Global workflows with automated follow-ups, service reminders, and lifecycle communications to improve conversion from inquiry to sale and to grow repeat service visits.

Customer Experience Growth Align with core values around customer enthusiasm and integrity by implementing a structured loyalty program, post-sale touchpoints, and satisfaction surveys to bolster referrals and lifetime value.

Finance Partnerships With a mid-market revenue footprint, present financing options, extended warranties, service plans, and partner-driven promotions to increase deal size and improve customer financing experiences, while offering inventory and supplier financing support where relevant.