Digital Engagement Capitalize on existing YouTube and Google Analytics usage by offering a content strategy package that includes optimization of video assets, publishing cadence, and analytics driven member funnels to boost online applications and engagement.

Security and Compliance With basic security headers in place, propose affordable security health checks, vulnerability scanning, and readiness for PCI aligned processes to protect member data and improve trust for online services.

CMS Modernization The current FrontPage PHP stack signals aging infrastructure; present a migration plan to a modern CMS with managed hosting, responsive design, and SEO improvements to enhance reach and performance for online publishing.

CRM and Marketing Although recruitment is handled with iCIMS, there is an opportunity to introduce a lightweight CRM and marketing automation toolkit that integrates with Microsoft 365 and Google Analytics to improve member acquisition and onboarding efficiency.

Growth Partnerships Being a small Tennessee based credit union with a media focus, explore local partnerships and sponsored content opportunities that align with regional advertisers, along with a cost effective vendor program to extend reach and monetize content.