Regional reach Kendrick Excavating serves a 75-mile radius around Columbus, Ohio, with occasional out-of-area projects on a case-by-case basis. For sales, target nearby public and private sector construction buyers within this footprint and position as a reliable, on-time, on-budget partner with safety emphasis.

Mid-market focus With 11-50 employees and annual revenue in the 1–10 million range, Kendrick operates as an intensive heavy construction contractor. This suggests alignment with mid-market developers and public works teams seeking capable firms that can handle complex projects without the overhead of large firms.

In-house capabilities The firm specializes in commercial infrastructure development for private and public projects, offering a value proposition around timely delivery, budget discipline, and safety. Sales efforts should emphasize project execution reliability and cost control for both ground-up and upgrade projects.

Tech as enabler Adoption of standard web and analytics tools (WordPress, Google Analytics, Bootstrap, jQuery) indicates a modern digital presence. Leverage this to coordinate online marketing, project portfolios, and win themes that showcase capacity, safety records, and past performance.

Competitive landscape Despite a smaller team, Kendrick positions itself against larger regional players by prioritizing on-time/on-budget delivery and safety. Identify opportunities from public bids or private developers seeking nimble, dependable subcontractors with strong execution track records in central Ohio infrastructure projects.