Niche coaching Target high-stakes communicators such as executives, sales leaders, technical and legal professionals, and cross-cultural/ESL speakers who need refined public speaking to drive engagement and outcomes.

Scaled programs Leverage existing self-directed courses like Communication Success: Beginnings to upsell to personalized coaching, group sessions, and tailored workshops for teams to expand revenue per client.

High intent clients Identify potential buyers from organizations investing in executive development, sales enablement, and cross-functional training, particularly those with training budgets seeking measurable speaking performance gains.

Digital lead funnels Utilize the tech stack including Google Ads, AdRoll, LinkedIn insights, and HubSpot analytics to nurture prospects who engage with the course and coaching content for remarketing and lifecycle campaigns.

Competitive positioning Differentiate from broad speaking clubs by emphasizing personalized coaching, executive-ready training for high-pressure environments, and a repeatable process to improve every speech, appealing to risk-averse buyers seeking tangible ROI.